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Wix vs. BigCommerce: A Comprehensive Comparison for Ecommerce Success

Choosing the right ecommerce platform is critical for your online store’s success. Wix and BigCommerce are two popular options, each with its own strengths and weaknesses. In this in-depth comparison, we’ll examine the features, pricing, and overall performance of these platforms to help you determine which one is the best fit for your ecommerce needs and goals.

Overview: Wix and BigCommerce

Wix is a versatile website builder that offers an easy-to-use ecommerce solution for small to medium-sized businesses. With its drag-and-drop editor, customizable templates, and a wide range of apps, Wix is designed for users with little to no technical expertise.

BigCommerce is a robust ecommerce platform specifically designed for growing and established online stores. It offers powerful features, scalability, and flexibility for businesses looking to expand their online presence and optimize their sales strategy.

Features Comparison

Design and Customization

Wix provides an intuitive drag-and-drop editor with over 500 customizable templates, making it easy for users to create a visually appealing online store. The Wix App Market offers a variety of apps for additional functionality.

BigCommerce also offers a selection of customizable templates, but with a stronger focus on ecommerce functionality. Its theme editor allows for more advanced customization, making it suitable for businesses with specific design requirements.

Ecommerce Features

Wix offers a range of essential ecommerce features, such as product management, payment processing, and order tracking. However, its capabilities may be limited for larger businesses with complex requirements.

BigCommerce excels in its comprehensive set of ecommerce features, including advanced product options, built-in shipping and tax management, and support for multiple currencies. This makes it a more suitable option for businesses looking to scale their operations.

SEO and Marketing

Wix offers basic SEO tools and allows for easy integration with popular marketing platforms, such as Google Analytics and Facebook Pixel. However, it lacks advanced SEO features compared to BigCommerce.

BigCommerce provides a more extensive suite of SEO and marketing tools, including customizable URLs, advanced metadata, and AMP support. This can give your online store a competitive edge in search engine rankings.

Pricing Comparison

Wix offers a range of pricing plans starting from $23/month for its basic ecommerce plan. Additional features and apps may come at an extra cost.

BigCommerce has pricing plans starting from $29.95/month, with more advanced features available in higher-tier plans. This can be a more cost-effective option for businesses that require advanced ecommerce functionality.


When choosing between Wix and BigCommerce, consider your business size, technical expertise, and specific ecommerce requirements. If you’re a small to medium-sized business with minimal technical skills, Wix may be the better choice for its ease of use and design flexibility. However, if you have a growing or established online store and require more advanced ecommerce features, BigCommerce may be the better option for its scalability and comprehensive toolset.

Ultimately, the choice between Wix and BigCommerce comes down to your unique needs and goals. Take advantage of free trials and explore each platform’s offerings to make an informed decision that will set your ecommerce store on the path to success.

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