Ecommerce Tactics

ChatGPT Tactics

The Hub


Log in

What is the difference between Shopify and Etsy

When starting an online store, choosing the right ecommerce platform is crucial for your success. Two popular options are Shopify and Etsy. In this blog post, we’ll compare the features, pricing, and benefits of each platform to help you make an informed decision.

Overview of Shopify and Etsy

Shopify is a powerful ecommerce platform that allows you to create a fully customizable online store with your own domain. It offers a wide range of features and tools to help you manage your inventory, process payments, and market your products.

Etsy is an online marketplace where you can sell handmade, vintage, and craft supplies. It’s a platform that focuses on unique and creative products, making it a popular choice for artists, artisans, and small businesses.

The biggest difference between Shopify and Etsy

The most significant difference between Shopify and Etsy lies in the fundamental nature of the platforms. Shopify is a comprehensive ecommerce platform that enables you to create your own standalone, fully customizable online store, while Etsy is an online marketplace with a focus on handmade, vintage, and unique items, where you set up a shop within the platform itself.

Shopify provides you with complete control over your store’s design, branding, and features. You can choose from a variety of themes and apps to tailor your store to your specific needs. Shopify also allows you to use your own domain, which can enhance your brand identity and make it easier for customers to find you online. Additionally, Shopify’s robust set of tools for inventory management, marketing, and analytics can help you grow and scale your business.

Etsy, on the other hand, offers a more straightforward setup process, but with limited customization options. Your Etsy shop will have a similar appearance to other shops on the platform, and you won’t have access to the same range of features and tools as you would with Shopify. However, Etsy’s primary advantage is its built-in audience of buyers who are specifically looking for unique, handmade, and vintage items. This can make it easier for small businesses and artists to find customers without investing heavily in marketing and advertising.

In summary, the biggest difference between Shopify and Etsy is the level of control and customization you have over your online store. If you prioritize building a unique brand with a fully customizable store, Shopify is the better choice. If you prefer a simpler setup with a built-in audience for your unique products, Etsy may be more suitable for your business.

What you can sell on Shopify and Etsy

Both Shopify and Etsy have their own set of guidelines regarding the types of products you can sell on their platforms. Understanding these guidelines will help you choose the right platform for your product offerings.


Shopify allows you to sell a wide range of products, including physical goods, digital products, and services. There are very few restrictions on what you can sell, as long as your products comply with Shopify’s Acceptable Use Policy and do not fall under the list of prohibited items, such as firearms, drugs, or counterfeit goods. This makes Shopify a versatile platform for various types of businesses, from clothing retailers to digital artists.


Etsy has a more specific focus on handmade, vintage, and craft supply items. To sell on Etsy, your products must fall into one of the following categories:

  • Handmade items: Products that are created, designed, or assembled by you, the seller.
  • Vintage items: Products that are at least 20 years old.
  • Craft supplies: Materials, tools, or ingredients used to create handmade items.

Etsy also has a list of prohibited items, including mass-produced goods, hazardous materials, and offensive materials. Etsy is best suited for artists, artisans, and small businesses that create unique, handmade, or vintage products.

Features and customization

Shopify offers a high level of customization with its extensive app store and numerous themes. You can tailor your store’s design, functionality, and features to suit your business needs. Shopify also provides powerful tools for inventory management, shipping, and marketing.

Etsy has a more limited set of features and customization options. Your store will look similar to others on the platform, and you won’t have access to the same level of tools and apps as with Shopify. However, Etsy’s built-in audience and easy-to-use platform can make it an attractive option for some businesses.


Shopify offers a range of pricing plans, starting at $29 per month for the Basic plan. This includes access to all core features, with additional costs for apps and premium themes. Transaction fees are waived if you use Shopify Payments, but there are fees for using other payment gateways.

Etsy has no monthly fees, making it an affordable option for small businesses. However, Etsy charges a listing fee of $0.20 per item, a 5% transaction fee on the sale price, and payment processing fees. These fees can add up, especially if you have a high sales volume.

Ease-of-use of Shopify and Etsy

The ease-of-use of an ecommerce platform can significantly impact your experience as a seller. Here’s a comparison of the user-friendliness of Shopify and Etsy.


Shopify is known for its user-friendly interface and straightforward setup process. The platform provides an intuitive dashboard that makes it easy to manage your store, add products, and track sales. While Shopify offers a wide range of customization options, it maintains a user-friendly experience, making it accessible for both beginners and experienced sellers. However, some users may find the sheer number of features and apps overwhelming at first.


Etsy’s ease-of-use is one of its main selling points, especially for small businesses and individual sellers. The platform’s setup process is simple and streamlined, with minimal customization options. Listing products, managing orders, and communicating with customers is quick and easy on Etsy. This simplicity makes Etsy an attractive option for those who want to start selling without investing a lot of time and effort into building a complex online store.

Who uses Shopify?

Shopify is used by a diverse range of businesses, from small startups to large enterprises. The platform’s scalability, customization options, and extensive features make it a popular choice for various industries, including fashion, electronics, and digital products.

One notable example of a Shopify user is YouTuber Mr. Beast, who uses the platform to power his official merchandise store. Shopify’s robust ecommerce tools and flexibility allow Mr. Beast to sell a variety of products, manage inventory, and handle high traffic volumes, all while maintaining a seamless shopping experience for his fans.

In conclusion, whether you choose Shopify or Etsy will depend on your business needs, product offerings, and desired level of customization. Both platforms have their own set of advantages and cater to different types of sellers. Assess your business goals, product offerings, and target audience to determine which platform is the best fit for your online store.

Who uses Etsy?

Etsy is a popular platform among small businesses, individual sellers, artists, and artisans who create unique, handmade, and vintage products. The platform’s focus on creativity and craftsmanship attracts a niche audience of buyers who are specifically seeking out one-of-a-kind items and supporting independent creators.

Some examples of sellers who thrive on Etsy include:

  • Handmade jewelry designers: Etsy provides a platform for jewelry makers to showcase their unique designs and reach customers who value handmade items.
  • Artists and illustrators: Etsy is a popular choice for artists who sell prints, original artwork, or custom commissions to buyers who appreciate their distinctive style.
  • Textile and clothing makers: Independent fashion designers and textile artists can sell their handmade clothing, accessories, and fabrics on Etsy, appealing to customers who seek one-of-a-kind fashion pieces.
  • Woodworkers and furniture makers: Craftsmen who create handmade furniture or home décor items can find a dedicated audience on Etsy, where buyers are looking for unique and high-quality pieces.
  • Vintage collectors: Sellers who curate and offer vintage items, such as clothing, accessories, or home décor, can cater to the demand for unique and nostalgic pieces on Etsy.
  • Craft supply providers: Businesses that supply materials, tools, or ingredients for crafting can find a receptive audience on Etsy, where many buyers are also creators themselves.

In summary, Etsy caters to a specific community of buyers and sellers who value creativity, craftsmanship, and uniqueness. If your business aligns with these values and offers handmade, vintage, or craft supply products, Etsy can be an ideal platform to reach your target audience and grow your business.

How to sell goods on Shopify and Etsy

While both Shopify and Etsy are popular platforms for selling products online, the process for setting up a store and listing products differs between the two. In this section, we’ll guide you through the steps of selling goods on both Shopify and Etsy.

Selling on Shopify

  1. Create an account: Sign up for a Shopify account by providing your email address, password, and store name. You can start with a 14-day free trial to test out the platform.
  2. Select a theme: Choose a theme for your store from Shopify’s Theme Store. Themes can be free or paid, and you can customize them to match your brand’s aesthetics.
  3. Customize your store: Use the Shopify dashboard to customize your store’s design, add pages, and set up navigation menus.
  4. Add products: Create product listings by uploading product images, writing descriptions, setting prices, and managing inventory. You can also create product categories and tags for better organization.
  5. Set up payment and shipping: Configure your payment gateway, shipping rates, and tax settings to ensure a seamless checkout experience for your customers.
  6. Launch your store: Once you’re satisfied with your store’s setup, you can remove the password protection and make your store live for customers to visit and make purchases.
  7. Promote your store: Utilize marketing tools such as email campaigns, social media advertising, and search engine optimization to drive traffic and sales to your store.

Selling on Etsy

  1. Create an account: Sign up for an Etsy account by providing your email address, name, and password. You’ll also need to create a unique username for your shop.
  2. Set up your shop: Customize your Etsy shop by adding a banner, shop icon, and shop announcement. You can also create sections to organize your products.
  3. List your products: Create product listings by uploading product images, writing detailed descriptions, setting prices, and specifying shipping options. It’s important to use relevant tags and categories to make it easier for potential customers to find your items.
  4. Set up payment and shipping: Connect your Etsy shop to a payment method, such as Etsy Payments or PayPal, and configure your shipping rates and policies.
  5. Publish your listings: Once your products are listed and your shop is set up, you can start selling your items to the Etsy community.
  6. Promote your shop: Use Etsy’s built-in tools like promoted listings, social media integration, and Etsy Ads to increase visibility and drive traffic to your shop.

By following these steps, you can successfully set up your online store and start selling your products on either Shopify or Etsy, depending on your business goals and preferences.

Which platform Is right for you?

Ultimately, the choice between Shopify and Etsy depends on your business needs and goals. If you’re looking for a fully customizable online store with a wide range of features and tools, Shopify is the better option. However, if you’re a small business or artist selling unique, handmade products and want access to an existing audience, Etsy might be the better fit.

Consider factors such as your budget, desired level of customization, and target audience when making your decision. Both platforms have their own set of benefits, and the right choice for your business will depend on your individual needs and preferences.

Don’t stop now. Discover more…